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Job ID: 11457883
 
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Job Title:Director Marketing
Work Type:Work Days: Work Vary: Yes , Shift: Other, Hours Per Week: 40, Work Type: Regular
 
Salary Offered:Unspecified
Benefits:Unspecified.
 
Physical Required:Unspecified
Drug Testing Required:Unspecified
Education Required:Bachelor's Degree
Experience Required:Unspecified
 
Required Skills:
Please see the job description for information about required job skills.
Preferred Skills:
 
Job Description:
Director Marketing


Edina Office, 7301 Ohms Lane, Edina, Minnesota, United States of America
Req #16



Monday, January 4, 2021



The vision of SunOpta is to be the most innovated, vertically integrated provider of organic ingredients and healthy food solutions.







Job Title: Marketing Director, Plant Based Food & Beverage

FLSA Status (US): Exempt

Department: CPG

Reports To: Vice President and Assistant General Manager - Plant Based Food & Beverage




Summary:

The Marketing Director will be responsible for delivering the platform's financial objectives - top and bottom line - through implementing PBFB's strategic imperatives to drive short & long term growth. In addition, this person is responsible for defining the platform's go-to-market strategy and leading the execution of business and customer initiatives through partnership with Sales, R&D, Finance, Operations, and other cross-functional partners.





Essential Duties and Responsibilities:

Drive business growth with short and long term ideas & execution

Deliver platform revenue and gross margin targets, including gap solving when necessary

Manage channel strategy for retail, food service, and coman to maximize revenue and gross margins

Partner with sales to prioritize & drive key customer initiatives

Understand consumer and customer trends across retail and food service; emphasis on plant based space

Responsible for effectively forecasting and working with demand and supply planning through the S&OP process

Prioritize product/customer requirements and capacity needs with Sales, R&D and Operations

Lead financial analysis to communicate business drivers and inform decision making

Support strategic planning process and annual operating plan development

Anticipate future business needs and gain alignment with senior leadership and cross-functional partners

Accountability for cross functional commercialization activities; partnering with Regulatory, R&D, Finance, Sales, Operations and other cross-functional teams to execute projects through the plants into market

Coach and develop team and cross-functional partners to retain and develop talent

Supervisory Responsibilities:

Marketing Managers

Commercialization Managers

Graphics Team





Qualifications:

Minimum of eight years of General Management, Marketing, and/or Product Management combined relevant experience. Manufacturing, Food/Ag, CPG, a plus.

Strong Business Acumen with a proven track record of delivering revenue and profit growth

Strong project management skills

Solid understanding of Food and Manufacturing

Excellent communication skills

Ability to be customer facing

Excellent analytical skills

Strong initiative and desire to achieve results

Consumer-centric thinker - superior understanding of Sales and Consumer Insights

Strong Leadership Potential - critical that the candidate can assume additional responsibilities in the future which may include assignment scope expansion and promotion within the organization

Strategic Thinking & Problem Solving -Considers various points of data and points of view collected from others and considers both short and long-term impact of actions

Understanding of the role Private Brands plays with customers and consumers

Management Skills - demonstrable experience rallying a team behind initiatives and ensuring that all details are diligently managed from ideation to commercialization

Adaptability & Flexibility - Can change plans in the moment and make tactical adjustments appropriately

Strong sense of urgency and an entrepreneurial mindset

Remains calm and confident even in stressful situations

Ability to make sound decisions with imperfect information

Ability to work effectively in a small team environment with shared cross functional resources

Up to 25% travel required



Education:

Bachelor's degree in Marketing or Business;MBA or Master's Degree preferred





Experience:

Minimum of eight years of General Management, Marketing, and/or Product Management combined relevant experience. Manufacturing, Food/Ag, CPG, Retail Food, a plus.

Must have at least 5 years of experience within the marketing field in the consumer packaged goods and/or a related industry (grocery, foodservice, food/ingredients manufacturing, food/ingredients distribution)

Travel Requirements:

25% plus travel required





Work Environment/Physical Demands:

Approximately 90% of work is performed in an office environment and 10% outside of office in a manufacturing setting



Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.




AN EQUAL OPPORTUNITY EMPLOYER




EOE M/W/VET/DISABLED

Other details


Job Family
Marketing



Job Function
Director



Pay Type
Salary



Travel Required
Yes



Travel %
25



Required Education
Bachelor's Degree















Edina Office, 7301 Ohms Lane, Edina, Minnesota, United States of America











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The Employer is an Equal Opportunity Employer. The Employer does not discriminate in employment and no question on this application is used for the purpose of limiting or excusing any applicant's consideration for employment on a basis prohibited by local, state, or federal law.

Refer to ID 49007572 when applying